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Mon Jun 29

• Why So Serious?

Fri Jun 26

• Marsteller London ? Our news:Marstelle r wins IMechE: Marsteller recently won a competitive tender and pitch to develop an integrated membership acquisition campaign for IMechE

Wed Jun 17

• YouTube - Lynx 'Get in There'

Tue Jun 2

• Advertising - An Effort to Differentiate Yet Another Day of Volunteering - NYTimes.com

Thu May 21

• McDonald's rolls out largest marketing effort in more than 30 years ...

Tue May 19

• Publicity Plant: Using social media to drive offline stunt

Tue May 12

• LOVE DISTANCE: Site de Camisinha que tem 0.02 mm Japão

Wed May 6

• Doritos - You make it, we play it

Mon May 4

• Integrated Campaigns Worth Overcoming Hurdles - TVWeek - News: The importance of running advertising campaigns both on television and on the Internet was underscored by a new survey that shows viewers spend a significant amount of time surfing the Web while watching primetime programming.

Tue Apr 28

• MFI runs a Christmas competition : Case Studies : Thinkbox: MFI uses a £25,000 giveaway to generate interest in the brand ahead of the New Year sales. * MFI wanted to get consumers excited about its New Year sale * A TV quiz offered viewers the chance to win a £25,000 makeover * The contest reaches 35 per cent of UK adults with just under 90,000 voting The challenge Christmas and the run up to the New Year are traditional times for retailers to hit the ground running with TV campaigns. They have essential sales messages to promote as prices come down across the high street and beyond. MFI is no exception and at the end of 2005 it wanted to ensure that it's publicity brought purchasers through its automatic doors. The aim was to make sure that the "Best Ever Sale" was the biggest-ever success.

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